The entry point shifts from a feed you scroll to a question you ask — and the paid placement moves from a banner beside the answer to advice inside it. “Advice” and “influence” blur into the same sentence.
Platform collects your history
↓
Interprets it — now with an LLM
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Sells a business the right to reach you through it
The output format changed. The direction of the arrow — toward your attention — did not.
state · criteria · rejections · regret
Local-first storage with encrypted sync — not a central profile store. The model comes to your data, on-device first.
Inspectable · Deletable · Exportable
Revoked in one tap. Nothing beyond the core function happens without your explicit, revocable consent.
Request by request — never your history, never your profile. If nothing fits, it sees nothing at all.
restaurants · brands · platforms
Commission on orders you approve — later, a clearly marked auction of relevance outside the decision core. Never by selling data or letting commercial interests influence the recommendation. Paid signals appear only afterward, and only when relevant.
Built by the team behind Soniqo — private, on-device AI. Open source: github.com/soniqo. Pre-MVP, built in the open.
AI can now work with messy everyday context: mood, constraints, timing, trade-offs. WISP uses that moment to build the agent on the user’s side — not a smarter engine inside a platform.
GDPR · DMA · AI Act
All push one direction: control, consent, accountability. Regulation limits the old architecture from outside. WISP builds around that direction from inside.
People are tired of being raw material for profiles someone else owns. The demand is shifting from “protect my data” to “make me the beneficiary of my own data, memory, and decisions.”